Tenacious Creations

 If you read about improving traffic to your site or selling a product you have no doubt heard about branding. When I think of branding I am remind of growing up on the farm. I can still smell the mixture of red hot metal and seared flesh. Just like the brand on cattle identifies them as some ones property establishing a brand for your web site or product does the same thing.

 Examples of this are the golden arches of McDonald’s, the apple of Apple and I am sure now that you think of it several more come to mind. An effective brand will create an emotional response in the consumer. Why an emotional response? Well research has proven that if an advertiser can create an emotional response in the consumer the consumer will have a great chance of remembering the message.

 I recently found this article from Microsoft about branding with in a piece of software. If you are a programmer this is really an interesting read and I would recommend reading it.

 Branding seems to be extremely important to marketing people. For some reason I never seem to fully grasp the marketing concepts. However now that I am building software as an independent developer this has become more important to me. If people do not know about my products they surely will not buy them.

 So how do you let people know about your products? Well that is an easy one to answer, you advertise. But wait a minute, how do you make sure you get the most effective advertising? How do you advertise on a budget? Should you focus your advertising to your potential market?

 These are important questions that need to be answered. To be honest I am not 100% sure on the answers to these questions. If you are a marketing guru please use the contact form at the bottom of that page to contact me. I do know I have to do some more research on marketing so that I can answer these questions. I would hate to invest more money into advertising than I am going to generate from software sales. But I guess it is a risk one has to take.

 My biggest decision has been if I should brand my software under the Tenacious Creations name or use a new name. To that extent I having even researched some over names. I was shocked to see how many of them already have domains registered with that name. No web site there, just people holding onto the domain name hoping to make a quick buck. That is where Tenacious Creations has an advantage, it has been registered for a few years and is easy to remember. The down side is it is difficult to spell and easy to misspell.

 Next is a logo, I don’t really have a logo for Tenacious Creations. Unless you count the coyote.

But some how I think Warner Brothers, would not like me using this image unless I pay them a royalty. A logo has some requirements too. It has to be memorable, associated with your products, and simple so it will show up easily with print media.

 In any case it looks like learning about marketing is going to be an interesting adventure. Plus it should make for some good blog posts. I plan to post what I learn so maybe other people can learn from my successes and failures. I hope I get a lot of comments and suggestions from you the readers.

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